Experimental Logo Exercise

March 2017

I had a blast creating this experimental new series of vector graphics. I know, they appear to look like logos, icons & symbols, and they certainly can be depending on how they are presented. In this context, what do you see?

Brought together in this balanced arrangement, the graphics appear to be a unified synthesis of development for a company or a brand.

Working in adobe Illustrator I arranged an art board set for a 10″ x 10″ square with guides set for 2″ x 2″ to produce 25 individual graphics.

I enjoy limiting myself as a method to push for new techniques and for discovering new forms. The application of the learned techniques for solving problems and generating new solutions is necessary…..

In this treatment, all of the graphics that you see were created using the Helvetica font and only the letters:

“J” & “O”.

Fun.