Promotional Fun with Vintage Design
This post is an adaptation from my personal website, however, it fits in here perfectly if you are looking to explore some new design projects with your class(es) or even for yourself. I used myself as the example, haha, what fun!
I love to learn new things. I love this aspect of life because this experience on earth always has something new to teach us each and everyday. Especially if you are looking for it. I’m always looking for it! I’m a big fan of Skillshare.com and perhaps one day will submit a course of my own! (Would you take my class?) As an artist and graphic designer it is important for us to keep our marketing and promotional materials fresh! I love this aspect of the business! We get the repeat opportunity to communicate who we are and what we can do to help others solve problems. OK, there is more to it than that, but in a nutshell using visual forms of promotional communication help give others a chance to resonate with what we can do.
As much as I love learning on skillshare, I’m an even bigger fan of graphic designer Aaron Draplin, the DDC! You can check out his work here. Draplin has a series of great courses on skillshare. I have taken them all and learned a ton! And no, they are not paying me to promote them or Draplin. I share this because there is a tremendous amount of value and experience for all up for the taking. I have been pretty sick this summer and have been slowly recovering. I took advantage of this time to watch, pause, watch some more and learn from a series of great courses. Here is the information for the course below, as well as a few of my outcomes.
The course is titled “Getting Dirty with the DDC” and it puts an emphasis on techniques creating crusty, vintage and manipulated design imagery in the form of an advertisement and promotion (and so much more, this is a fast description). Draplin works it using adobe photoshop, illustrator and a series of his handmade tricks and analog techniques. He references a lot of great vintage design from the brilliant era of print production. He always shares a variety of great stuff from the 1960’s – 1990’s (and beyond). Draplin and I are in the same age group so I resonate with everything that he shares and its nothing short of nostalgic! I directly applied my studies and project to some self promotion and marketing for my own business and services offered here at RSA&D LLC! As you know, I love making promotional stuff, and adding humor and fun into it, it helps me share my personality and overall lightheartedness. Does that come through in my outcomes below?
My outcomes from the class (Mr. Draplin, if you see this, how did I do?)
1. The Original. This is the 1st iteration and layout with very little manipulation aside from converting everything to black and white. I pre-prepared the assets, graphics and images using both photoshop and illustrator, most of which are all my own hand drawn illustrations. It was fun to use the illustrations in this context and show some of those skills. I used adobe illustrator for the layout, adding and manipulating the type and saving the file (.ai – vector format – which is great should that vector format be needed in the future). Then I brought the file into photoshop and got to manipulating. This was really fun and definitely plan to do a project like this with my design students as well!
2. The Photo-copy Machine Simulation – this is the 2nd iteration following the techniques in the course. I have always loved copy machines and have over-taken them at every location I have worked where I had access. I love the degenerated look and how we can make things look older and grittier. I really enjoyed the process and continue to tinker with this.
3. Color Overlay Fun – I had to try a series of colorful backgrounds! This is what takes me back to late the 1980s and 1990s. So much print media was reproduced this way. Especially for events like concerts, meet ups, gatherings, etc.. it was a relatively cheap way to make print reproductions and spread them around. Of course, sky is the limit here, not only with the colors, but with adding more textured papers and backgrounds for more impact.
4. Further Iterations – there are so many free resources on the web for old paper and textures, this is just one idea below.. Im excited to push on this and iterate more, many thanks to Mr. Draplin for the energy and inspiration!